Step 1 — Research: what Adros learns about your market
Good campaigns start with knowing the market. Before Adros plans anything, the Research agent builds a fact base about your business — so the plan in Step 2 rests on evidence, not guesses.
What Research looks at
- Your market — demand, seasonality, and the competitive landscape for what you sell, where you sell it.
- Your competitors — who they are, what they promise, and how their landing pages are built.
- Voice of customer — the actual words customers use in reviews and forums to describe problems your product solves. This language later shapes your ad copy.
- Keywords — what your customers search for, with real search volume and cost data (mainly for Google Ads planning).
- Your landing pages — an audit of the pages your ads will send traffic to, flagging anything that could hurt conversion.
- Your own customer data — if you've connected Shopify or uploaded order history, Research uses real order values, locations, and repeat-purchase patterns to build personas.
What you get
A research deliverable that becomes the foundation for your campaign plan:
- Market and competitor findings with sources.
- Customer personas grounded in your data and customer language.
- Keyword findings with volumes and cost estimates.
- Landing page findings and fix recommendations.
You'll find it in the Command Center task (with the full timeline of what the agent did) and in Files.
How it starts
Tell the CEO what you want to achieve (see Quickstart). The CEO scopes it with you and routes a research task. You can also ask for focused research later — for example, "research competitors for my new product line."
What it costs
| Research action | Credits |
|---|---|
| Managed research session (the agent runs Step 1 end-to-end) | 12 |
| Citation-backed web research pass | 4 |
| Landing page audit | 1 |
| Brand profile scan of your website | 1 |
| Keyword research | 5–15, depending on depth |
Each task is charged once — if a run is resumed or retried, you're not charged again for the same task. See Plans and credits for the full picture.
You stay in control
Research doesn't touch your ad accounts — it only reads and studies. When it's done, review the findings, ask questions in the task thread (@Research for the specialist, @Adros for the CEO), and request another pass if something important is missing. When you're satisfied, the findings flow into Step 2 — Structure & Forecast.