Steps 4 & 5 — Deploy and Optimize: going live and ongoing tuning
Nothing goes live without your explicit approval. That's the rule the whole pipeline is built around. Approving the plan (Step 2) and the creatives (Step 3) prepares everything — but your ad account is only touched when you explicitly approve deployment.
Step 4 — Deploy: going live
When your plan and creatives are approved, the Deployer stages the exact changes to be made in your connected Meta and Google Ads accounts.
How a deployment works
- Staged changes, itemized. Every change is staged and classified: create (a new campaign, ad set, or ad), adjust (edit something that already exists), or close (pause or remove). You can see exactly what will happen in Ad Structure before anything happens.
- Final review. Adros runs a final scan — setup blockers from your plan (like a missing tracking pixel or lead form) must be resolved before go-live.
- Your explicit approval. You approve the deployment as its own decision. This is separate from plan or creative approval — by design.
- Execution with an audit trail. The Deployer applies the approved changes through the official Meta and Google Ads APIs and records every change: what it was before, what it was meant to become, and what the platform confirmed.
If something goes wrong
Platform deploys occasionally hit issues — an asset rejected, a setting the platform won't accept. Failed actions aren't charged, the task timeline shows exactly what happened, and the Deployer can run a focused issue-solving pass to fix and retry. You can also ask @Deployer in the task thread.
What deployment costs
| Action | Credits |
|---|---|
| Each successful platform action (create/edit on Meta or Google) | 1 |
| Failed platform actions | 0 — not charged |
| Deploy review / issue-solving session | 6 |
Step 5 — Optimize: ongoing tuning
Once campaigns are live, optimization is proposal-based: Adros analyzes performance and proposes changes — it never silently tunes your account.
What optimization looks like
- The CMO agent reviews live results against your KPI forecast (see KPI Performance).
- It proposes specific adjustments: shift budget toward what's working, refine audiences, refresh tired creative, or pause underperformers.
- Each proposal arrives as a task in Command Center with the reasoning attached. You approve before anything is applied — and applied changes go through the same staged, audited deploy path as Step 4.
Staying in the loop
- KPI Performance keeps forecast vs live side by side, so you always know whether the plan is delivering.
- Ad Structure history shows every change ever made, when, and why.
- Ask the CEO anytime for a plain-language readout of how things are going — CEO chat is free.
The short version
Adros prepares everything; you hold the keys. Plan approval, creative approval, and deploy approval are three separate, explicit decisions — and optimization proposals add a fourth gate that repeats for every change after launch.