Step 3 — Creative: reviewing copy and creatives, requesting changes
Once you approve the campaign plan, the Creative Director takes over. It turns the plan's draft copy seeds and creative requirements into final ad copy and ad creatives — and you review everything before it can go anywhere near your ad account.
How creative production works
- The Creative Director works inside your approved plan. Every piece of copy and every creative maps to a specific ad slot the plan defined.
- It starts from a direction probe — a light first pass to confirm the creative direction with you before producing the full paid pack. That keeps credits from being spent on a direction you'd reject.
- Final copy and creatives replace the Step 2 drafts in your plan; what you see in Ad Structure afterwards is the creative-team version.
Reviewing the work
- Command Center — the creative task with everything to review and the agent's reasoning in the timeline.
- Creatives — all generated images in one gallery.
- Ad Structure — each ad shows its final copy and creative attached in place, so you can judge them in the context of the campaign they belong to.
Approve when it's right, or request changes in the task thread — your feedback stays attached to the task. You can be as specific as you like: "make the headline benefit-led," "use the lifestyle image style," "never mention discounts."
A clear division of labor
- The Creative Director owns the creative — copy and visuals are its authority within approved slots.
- It cannot change your campaign structure. If creative work reveals the plan itself should change (a new ad set, different audience), that goes back to the CMO as a Step 2 revision — with your approval. Your approved structure can't drift silently.
What it costs
| Action | Credits |
|---|---|
| Creative package (copy + creative for a task) | 8 |
| Image generation — draft quality | 1 per image |
| Image generation — lifestyle / photographic | 2 per image |
| Image generation — standard (default) | 3 per image |
| Image generation — high detail / intricate text | 5 per image |
Adros shows you the credit estimate before generating larger image batches, so there are no surprise charges. See Plans and credits.
Your own assets are welcome
Have brand photos, product shots, or proven creatives? Upload them in Files. The Creative Director can work with your assets instead of (or alongside) generated ones — your brand, your rules.
When the creatives are approved, you're ready for Steps 4 & 5 — Deploy and Optimize.